“I see a softening of colors with emerging mid-tones. Khaki shades are year round now. Grays are important neutrals and sharp blues and greens provide accents,” said Roseann Forde of Forecasting.
“Navy is our predominant shade but green is starting to work,” said Ivy Mamet of Everlast Worldwide. “Maroon, gray and orange accents are newer.”
The Activewear Color Card is available to SGMA full members for $30; the associate member price is $40; and the non-member price is $50.
The Sporting Goods Manufacturers Association (SGMA) is the global business trade association of manufacturers, retailers, and marketers in the sports products industry.
SGMA International fosters industry growth and advances members' interests through market research, communications, public policy, sports promotion, and international business development programs.
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