Blue Willow Lingerie, next to Bank Of America (Tel: 530 543-3436) is making waves around the country.
The store sells nightwear and stylish underwear for women, including chic bras and panties, fluffy slippers, bath and night robes and a wide range of boots.
The collection rages from a variety of comfort loungewear to sexy negligee.
Gail Shiffert, Manager, is amazed at the popularity of these products and says that they have to work hard to keep them in stock.
Business reached its peak around Valentine's Day and has shown no signs of ebbing.
Men coming in with women usually remain aloof during such binge and while their time relaxing in the two comfortable coffee-chairs avaiable by the fireside, in the shop.
However, it is exciting when sometimes men come in alone knowing their woman's size and choice.
Store has plans to venture into loungewear and bridal wear, too.
marketing@alchempro.com
