Beauty care company L'Oreal Paris has signed actress Kerry Washington, best known for her critically acclaimed portrayal of Ray Charles' wife Della in the film Ray, to an exclusive worldwide contract as a spokesperson for the company and its brands.
Washington will first represent L'Oreal Paris' HIP High Intensity Pigments, a new cosmetics collection for women who love color.
The new print ad featuring Washington will debut later this year.
The L'Oreal Paris division of L'Oreal USA Inc is a total beauty care company with such well-known products as Preference, Excellence Creme, Feria, Feria for Men, Couleur Experte, ColorSpa Moisture Actif and ColorSpa for Men haircolor, Studio Line styling products, the VIVE line of shampoos and conditioners, the L'Oreal Kids hair care line, Dermo-Expertise and Body Expertise skincare and L'Oreal Color Cosmetics.
marketing@alchempro.com
