Four Turkish brands; Ipekyol (leading fashion brand for women), Machka, Koton and Inci will open stores at The Mall Athens which is the biggest shopping center in Greece.
Four brands totally invested aproximately US $3 million and they consider Greece - a gate to reach EU and US markets.
Mr Ayaydin, Ipekyol CEO which owns stores in Poland, Latvia and Romania comented about the investment in Greece.
He said, “Purchasing power in Greece is high and the people have high brand awareness. Also The Mall Athens is viewed as one of the most succesful projects in Europe and such properties atract us to invest in Athens.”
Fibre2fashion News Desk - Turkey
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