Lyric Jeans, a music inspired clothing line announced the hire of denim industry veteran Sandy Cohen as a consultant. With over 30 years experience in retail, product development and wholesale, Cohen is currently Director of Retail for Lucky Brand Blue Jeans and also serves as a product development consultant for Roots Canada and brand manager for Andy Roddick Style.
"Sandy is a trend spotter with a keen sense of what makes a successful product line," said Hanna Rochelle Schmieder, President of Lyric Jeans. "His expertise in the denim business is invaluable as we approach our launch," she continued.
"In taking on a consulting project, I look for companies with a strategic advantage. Lyric Jeans has a unique approach to denim by merging fashion and music in a revolutionary way," said Sandy Cohen. "I wholeheartedly believe in the Lyric Jeans concept and look forward to helping build their business," he continued.
Lyric Jeans is the innovator and manufacturer of premium denim wear characterized by a cutting-edge design strategy driven by music and song lyrics.
"Independent valuation is key to our business and we are proud to be working with such a reputable and distinguished research firm such as JM Dutton," said Hanna Rochelle Schmieder, President of Lyric Jeans.
Through the unique fusion of fashion and music, Lyric Jeans utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform.
The company's strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trend-setters. Lyric Jeans plans to have showrooms in South Beach, Florida and Los Angeles, California.
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