Jalandhar-based Freewill Sports Private Ltd is set to enter the jogging shoes market due to the huge potentiality for jogging shoes in the domestic market.
The manufacturer of the 'NIVIA' brand of footballs, volleyballs and basketballs, will go into in a big way with 1,200 individual sports dealers throughout the country.
The company has a capacity to manufacture 30,000 pairs of jogging shoes per month and currently supplies shoe soles to multinational shoe brands.
Rajesh Kharbanda, Managing Director, said, "The jogging shoe market is huge, where there is room for every player. But the need of the hour is to focus on quality.”
He adds that the company has a 1,200 strong sports dealer's network through which it was planning to break in the market.
He says, "We hope to achieve a growth of 50 per cent in the jogging shoe market by the end of next fiscal. Initially, our focus would be on the domestic market only."
'NIVIA' brand has been accepted by FIFA and has been the official ball of a vast number of federations and events, including the National Football League, the National Games, SAF Games, International Jawaharlal Nehru Tournament, Junior Commonwealth Handball Championships and more.
Nivia has constantly updated its products, whether it is with the changeover from leather balls to rubber to PU balls, or soccer shoes with leather soles to PVC to rubber to TPU materials, or with shin guards and molded balls.
"The jogging shoe market is huge, where there is room for every player. But the need of the hour is to focus on quality."
Nivia is the most popular sports brand in India and it distributes its products to many overseas countries.
In view of the World Cup Football, the company is hopeful of achieving 40 percent growth in football sales this year.
He further elaborated that unlike in the West where the sale of football shoes shoot up before the World Cup, in India it would shoot up during the World Cup.
“Piracy of our products by small players has affected us a lot,” he contended.
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