Lyric Jeans to get Corporate Office & VIP Showroom soon
08 Jun '06
2 min read
Leading Cutting-edge premium clothing company Lyric Jeans Inca announced that it in preparation for the fall 2006 launch it has finalized the lease for its corporate offices and VIP showroom in West Hollywood, California. The space will be utilized as a creative workroom as well as an exclusive showroom for celebrities and stylists.
"We wanted a location that could serve as a creative hub for our designers as well as a private place for celebrities to stop by, hang out and select Lyric designs before they hit mass market.
The environment feels like a rock star's home and definitely represents the company's eccentric style," said Hanna Rochelle Schmieder, President of Lyric Jeans. "We're looking forward to lots of creative inspiration in our new space and the launch of," she continued.
Lyric Jeans is a music driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design.
With the vision of fusing the world of music with fashion, Lyric Jeans employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics. Lyric Jeans recently announced licensing deals with Warner/Chappell Music and Universal Music Publishing Group. The company's manufacturing partner is American Garment Sewing, one of the leading U.S. companies in premium denim production.
The premium denim market has grown in the last five years by tapping into the enthusiastic behavior of teens and young women seeking the perfect pair of jeans. Over the last few years the premium denim industry has exploded and now accounts for 5% of the $12 billion retail consumer market.
Lyric Jeans is the innovator and manufacturer of premium denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, Lyric Jeans utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform.
marketing@alchempro.com
