Chandrani Pearls picks Grey Worldwide as Ad Manager
09 Jun '06
1 min read
Chandrani Pearls replaced Mega-Mind with Grey Worldwide to manage its advertising responsibilities in India.
While Mega-Mind is a Kolkata-based agency, Grey Worldwide is an international agency catering to renowned brands like Ambi Pur, Hugo Boss, Leggo's and Pantene among others.
Commenting on this deal, Mona Puri, Branch Head, Grey Worldwide, says, "We provided the client with integrated brand ideas which would help them accelerate the overall brand performance. It was a complete 360-degree approach and was very much along the lines the client wanted."
Chandrani Pearls boasts 41 outlets through out India and is one of the first to introduce branded pearls in the country.
Kuldeep Nair, Business Partner, Chandrani Pearls, explained, “We are currently planning to expand and diversify our business both nationally and internationally. Therefore, there was a need for an agency with nationwide operations to reach out to consumers at the national level.”
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