PVH & B Robinson Optical to launch IZOD sunglass collection
13 Jun '06
3 min read
Select styles feature colored temple tips and double laminate techniques. Custom logo applications include hologram hot stamps, laser engraving and inset metal logo plaques. Functional details like the popular "soft touch" matte finish and inside ridging for firmer grip bring performance-enhancing details to this collection. Each style in the men's collection will also feature polarized lenses.
IZOD sunglasses will be available at major department stores, specialty stores, and sporting good stores nationwide.
Lori Robinson, VP Marketing and Public Relations of B Robinson, commented "Having been fans and consumers of this brand for years, we are excited to partner with IZOD on this new venture to offer a unique, fresh collection of sunwear to our customers."
"The team at B Robinson has done a superb job updating classic sunglasses to make them IZOD: stylistically on trend, sport-influenced in using functional materials and details; presented in sophisticated colors," said Malcolm Robinson, President of PVH's Sportswear Group. "B Robinson understands that product originality is what excites the consumer and builds brands. We are proud to have them as our partner."
Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt company and markets a variety of goods under its own brands.
marketing@alchempro.com
