The premium denim market has grown in the last five years by tapping into the enthusiastic behavior of teens and young women seeking the perfect pair of jeans. Over the last few years the premium denim industry has exploded.
According to research firm NPD Group, denim sales reached $15.26 Billion in 2005. Jeans priced $80 and up rose 27.7% to $335.4 million.
Lyric Jeans is the innovator and manufacturer of premium denim wear characterized by a cutting-edge design strategy driven by music and song lyrics.
Through the unique fusion of fashion and music, Lyric Jeans utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform.
The company's strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trendsetters. Lyric Jeans plans to have showrooms in South Beach, Florida and Los Angeles, California.
marketing@alchempro.com
