Oakley Inc to merge all brands under Sunglass Icon
21 Jun '06
2 min read
Jeff Obstfeld, president of Sunglass Icon commented, "We have grown our retail store count substantially since Oakley's acquisition of Iacon in 2001, demonstrating a strong commitment to invest in an expanding retail footprint. With this re-branding, we will leverage our name recognition among mall developers as a formidable national tenant and among consumers as the sunglass experts, pursuing future growth under a single, unified, scaleable retail concept."
The company plans to begin retrofitting stores with new signage immediately and expects to complete the transition within 12-18 months.
Famous fashion accessory producer Oakley Inc is a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries.
marketing@alchempro.com
