Steven Madden Ltd, a leading designer and marketer of fashion footwear and accessories for women, men and children announced it has entered into two new license agreements for watches under the Steve Madden and Steven by Steve Madden brands and girls apparel under the Stevies brand, respectively.
Vestal Group Inc will design, manufacture, and distribute the Steve Madden and Steven by Steve Madden watches which will debut in Spring 2007 and be distributed through better department stores, specialty stores, and boutiques, as well as Steve Madden company stores.
The Company also entered into a license agreement with Mamiye Brothers to design, manufacture, and distribute a line of Stevies brand girls apparel, which will be sold exclusively through J.C. Penney beginning Holiday 2006.
The new offerings will complement the Company's existing lines of footwear, handbags, and belts as well as other licensed merchandise which currently includes eyewear, outerwear, and hosiery.
"We look forward to launching our new watch collection and believe our customers will respond enthusiastically to this category," said Daniel Friedman, Executive Licensing Director of Steven Madden, Ltd. "In addition, we are pleased to be broadening the reach of our Stevies brand with the exclusive apparel collection for J.C. Penney.
Importantly, we are very excited that Steve and our creative teams will be working with two highly respected names in the industry. Vestal Group has worked with leading lifestyle brands such as L.A.M.B., paul frank, and Rocawear while Mamiye Brothers is a leader in the tween girls apparel market based on its many successful licenses, including Guess, mary-kateandashley, and Disney. Both have a proven track record of quality and design excellence."
marketing@alchempro.com
