Rocky Brands to develop Michelin Footwear in North America
27 Jun '06
3 min read
"This agreement underscores our commitment to expanding our market share and we are very excited about the many potential opportunities for this business," continued Mr. Brooks. "Our goal is to augment and increase the existing work and safety product and distribute it through our Lehigh retail channel, as well as target our broad network of retail accounts in North America.
Even more compelling, we plan to introduce an adventure-performance category under the Michelin name in order to provide entree into the outdoor recreational footwear market, which includes hiking, camping and mountaineering among other activities. Michelin is a great addition to our powerful portfolio of leading brands and we are committed to taking advantage of the many long-term prospects we believe exist for each of them."
Rocky Brands Inc is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky Outdoor Gear, Georgia Boot, Durango, Lehigh, and the licensed brands Dickies and Zumfoot.
marketing@alchempro.com
