In conjunction with the midsole performance overhaul, Brooks evolved the midsole production process to minimize waste. Derived from a Compression Molded Preform process, MoGo is an efficient, environmentally friendly production method that reduces waste by 50 percent and increases material consistency by 200 percent.
The first MoGo products (Brooks Trance 6, Brooks Beast(TM) and Brooks Ariel(TM)) will be available from Brooks Fall 2006. The Brooks 90-Day MoGo Guarantee promotion is offered with purchase of the Trance 6.
Brooks Sports Inc is a leading running company that designs and markets a line of performance footwear, apparel and accessories in more than 80 countries worldwide. Part of the Russell Corporation, Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle.
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