Clothing retailer Liz Claiborne appoints new retail executive
27 Jun '06
2 min read
Women's apparel maker Liz Claiborne Inc announced the appointment of Jill Granoff as Group President, Direct-to-Consumer.
In this position, Ms Granoff will be responsible for the company's specialty retail and outlet stores as well as its e-commerce websites in the United States. She will report to Trudy Sullivan, President, Liz Claiborne Inc.
Commenting on the announcement, Ms Sullivan said: "Direct-to-consumer is a significant growth engine for Liz Claiborne Inc, accounting for 25 percent of our total revenues in 2005. Our goal is to drive this number to 29 percent in 2006. We are highly committed to this channel and adding someone with Jill's expertise is exactly what we need to accelerate the momentum we are building. She is a first-rate strategist with an unparalleled understanding of the direct-to-consumer arena. We are thrilled to have her on board."
Ms Granoff said: "Developing the direct-to-consumer business at Liz Claiborne is an incredible opportunity for me, especially since it is such an important part of the Company's strategy going forward. Liz Claiborne Inc has a strong portfolio of brands to work with and I am excited to help take direct-to-consumer to the next level."
Before joining Liz Claiborne Inc, Ms Granoff was President and COO of Victoria's Secret Beauty, a division of Limited Brands. Prior to that, she was the Senior VP, Strategic Planning, Finance and Information Systems for Estee Lauder Inc. She began her careeras a management consultant in the strategic planning practice at A.T. Kearney Inc.
Liz Claiborne Inc designs and markets an extensive range of branded women's and men's apparel, accessories and fragrance products. Its diverse portfolio of quality brands are available domestically and internationally via wholesale and direct-to-consumer channels which consistently meets the widest range of consumers' fashion needs, from classic to contemporary, active to relaxed and denim to streetwear.
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