Noshe Oceanic adds Kala Mandir Ad rights to its glories
29 Jun '06
1 min read
Noshe Oceanic has added yet another feather in its cap, as it now has the media and creative responsibilities for Kala Mandir of Jalandhar.
Kala Mandir, launched in 1968, has emerged as the leading retailer of wedding sarees, lehengas and women's suits in the Punjub, with an exclusive store at Radisson Hotel, Jalandhar.
Company reported their advertising budget to have reached around Rs50,000,000 in 2005.
Since the advertising budget is already high, the company is willing to spend some more to obtain better services that will fulfill their requirements.
Vidushi Batra, Associate Branch Head, Noshe Oceanic, told the media, “Our experience of serving retail giants has helped us in understanding the psyche of the target groups. Thus, it will help in building up Kala Mandir, thereby creating a distinct identity.”
Kala Mandir offers wide range of designer wears including Satya Paul creations, Banaras suchi zari, Patiala phulkaris, venkatgiris of South, Kota work from Rajasthan, telia ikkat of Orissa, chikankari and patchwork from Lucknow and Kolkata, respectively, at its Jalandhar outlet.
Plans are afoot to open its own boutique and jewellery section, here.
Products range from high class to lower middle classat rates between Rs200 to Rs200,000 and above.
marketing@alchempro.com
