Iconix Brand to launch step forward advertising campaign
30 Jun '06
3 min read
Neil Cole, CEO of Iconix, stated, "Today's teens are extremely conscience of what is going on in the world and are humanitarian driven. By featuring each of these real girls in a national adverting campaign we are giving them an enormous platform to get their cause and message across to America. We are very excited about our new marketing platform."
The multimedia marketing program will feature advertisements in fashion publications including Teen People and Seventeen. A micro-site, www.mymuddworld.com will also be launched within the Mudd website where girls can share their individual goals and learn about collective opportunities to achieve them.
Iconix Brand Group Inc, owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S, BONGO, BADGLEY MISCHKA, JOE BOXER RAMPAGE and MUDD. The Company's brands touch every major segment of retail distribution from the luxury market to the mass market.
Iconix, through its in-house advertising agency, advertises and markets its brands to continually drive greater consumer awareness and loyalty and licenses its brands to a network of leading retailers and manufacturers.
marketing@alchempro.com
