JWT bags Levi Strauss Signature

04 Jul '06

1 min read

Levi Strauss has replaced Ogilvy & Mather (O&M) with JWT that has been assigned the campaign responsibilities of Levi Strauss Signature range.

JWT now handles the advertising promotions of not only Levi Strauss Signature, but also Levi's Slim Jeans, Levi's Red Tab and Levi's Red Loop brands.

Levi Strauss Signature business is estimated to be worth Rs10 crore in India.

The range was introduced in 2005 and has already established itself in the Southern part of the country.

JWT does not manage campaigns for Levi's Dockers and Slates brands.

Levi is recognized as the original manufacturer of stylish authentic jeans.

More Levi Strauss & Co News... More Fashion News - India...

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JWT bags Levi Strauss Signature

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