Timberland receives 2006 Industrial Design Excellence Award
11 Jul '06
4 min read
The PreciseFit system allows consumers to customize their fit through a simple yet revolutionary system of forefoot inserts. Each pair of shoes comes with a set of inserts of varying thicknesses that lock on to a removable footbed, creating optimal volume in each shoe and allowing for differences between left and right feet. The thicker insert minimizes volume in the shoe, while the thinner insert adds volume. This tailored fit works in conjunction with the Timberland Smart Comfort system to give men an unparalleled experience in terms of fit and comfort.
The IDEA awards aim to generate awareness of the importance of superior industrial design and creative solutions. The intense judging is based on strict criteria, including if the design is new and unique, if the design solution benefits consumers, if the project is ecologically responsible and how the design improves business. Overall, the winning companies' products need to reflect IDSA's goal of advancing the quality and positive impact of design.
In addition, the PreciseFit system has been selected for inclusion in the new exhibit, Shoes: Innovation at Your Feet, opening in July at the US Patent and Trademark Office (USPTO) Museum in Alexandria, Virginia. The exhibit was created by the National Inventors Hall of Fame Foundation (NIHFF), which runs the museum. The PreciseFit system was selected for its revolutionary approach to footwear and as an example of innovation in the industry.
"We're proud to be honored by such prestigious organizations as IDSA, Business Week and the National Inventors Hall of Fame Foundation," said Doug Clark, VP, Timberland Invention Factory.
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