The industry has high hopes that this trend will be expanding to those in higher age zones and will open a new market. But this market like the market in 109, is a tough market.
Retailers are coming up with monthly MD's, and products are with details that were only used for women before. These trend conscious boys will not settle for “close-to”, but has to be the “right” product. Because of the need for speedy merchandising, companies are going to Japanese factories for manufacturing.
Still, the efforts are worth it because the trend is now expanding to Osaka, Kyoto and other prefectures and with the mobile shopping technology, retailers are receiving enough information to plan their next steps.
With increasing numbers of commercial buildings, and with 109 ladies brands' men's line finally joining in, the market is on the rise. The industry views this trend to be a great opportunity and expanding market for at least the next 3, 4 years.
marketing@alchempro.com
