“We launched our Concept Store strategy in selected pilot locations in China and Hong Kong in Spring 2006. So far consumer response has been very encouraging, and we have been able to achieve close to 20 percent year-on-year same store sales growth in some locations” commented Mr Peter Lau, Chairman and Chief Executive of Giordano International Limited.
“In view of the success, we will quicken our pace to open or convert existing stores to Concept Stores and we plan to have about 15 of them in our key markets of China, Hong Kong, Taiwan and Singapore by the end of the year. Although Concept Stores will only make up about 1% of our stores globally, since they will all be located in high traffic and high visibility locations, we expect them to account for close to 10 percent of our sales, and we target them to achieve same store sales growth in the mid-teens.
Equally as important, they will serve to showcase our new “dress up casual” product direction and create a “halo effect” for Giordano to attract new customers and help drive better sales growth in our regular stores” concluded Mr Lau.
Giordano International Limited is a leading international retailer of men's, women's and children's apparel under the brand names “Giordano”, “Giordano Ladies”, “Giordano Junior” and “Bluestar”. Established in 1981, Giordano International now operates 1,700 stores and counters in Greater China, Japan, Korea, Southeast Asia, Australia, India and the Middle East.
Giordano International Limited
marketing@alchempro.com
