CW-X debuts new triathlon gear, briefs for spring 2007
14 Jul '06
3 min read
The CW-X Performance LiteFit Brief for men and women incorporates Healtha+ fabric's six-channel moisture wicking, anti-bacterial silver fiber technology and adds mesh panels in high perspiration zones, as well as an extra fabric liner in the crotch for women's models. For the CW-X Mesh Briefs, Healtha+ is woven in a ventilated design for extra breathability. This weave can also be found in the CW-X Mesh Support Bra.
The CW-X Xtra Support Bra is the newest addition to the successful line of CW-X Sport Support Bras. Like all CW-X bras, Xtra Support uses patented Soft Support technology to balance comfort and support, in this case for larger cup sizes through 38DD.
Xtra Support Bras have a five-point Soft Support Web built into each cup, with an extra layer of mesh web material reinforcing the front cup panel of the bra, and a side panel for extra support. Coolmax/Lycra tricot fabrics with a Healtha+ mesh front panel are used for moisture wicking and breathability. There's a stretch mesh internal venting channel under the bust line for breathability and moisture evaporation. The new bras have a reinforced crossover racer-back with wide stretch band for extra support and "hook and clasp" closure for added convenience.
"Triathlon gear is a natural extension of the CW-X line," said company Executive VP John L.A. Wilson.
"We already have running and cycling products. Now we're responding to consumer demand for CW-X triathlon gear. The same is true with our new line of briefs: our parent company is one of the largest intimate apparel manufacturers in the world, and consumers are looking for sport briefs with more performance features," Wilson said.