Billy Martin's USA in negotiations for new denim line
14 Jul '06
3 min read
"The higher the price, the more critical is the need to give customers their money's worth. Some of the hottest, most expensive denim lines -- True Religion, Antik, Joe's Jeans, Citizens for Humanity -- carry embellishments reminiscent of 'western' or cowboy boots stitch patterns. Yet few, if any, of the premium brands have an authenticity or connection to the western lifestyle heritage which seemingly inspired them," Newton concluded.
Billy Martin's Customer Base:
Billy Martin's customer-base ranges from the average consumer to a 'who's who' of celebrities from the world of entertainment, the arts, music, movies, sports, and politics. Over the last two decades, shoppers have included movers and shakers alike, from Mikhail Gorbachev to Madonna, from Brittany Spears to Bibi Netanyahu, from George H.W. Bush to Bono.
Billy Martin's has outfitted countless Oscar and Emmy nominees, Golden Globe stars, Broadway casts (Annie Get Your Gun), guest attendees and presenters at MTV, Country Music and Grammy awards programs.
Since the late 1970's, the company has provided wardrobe services and/or western lifestyle products for Eric Clapton, Bruce Springsteen and the E Street band, Metallica, Aerosmith, Asleep at the Wheel, Sheryl Crow, Shania Twain, Dwight Yoakam, Mickey Rourke, Johnny Cash, June Carter, Boys II Men, MC Hammer, Trisha Yearwood, Bob Dylan, Jewel, and Madonna, among others.
With a 28-year-old brand name, Billy Martin operates in a growing specialty niche market -- western lifestyle, and provides appealing and innovative products that reflect the American culture and way of life.
marketing@alchempro.com
