Everlast continues strategic licensing deal with Contender Partners LLC
19 Jul '06
1 min read
Everlast Worldwide Inc, manufacturer, marketer and licensor of sporting goods, apparel footwear and other active lifestyle products under the Everlast brand name is continuing its strategic merchandise, licensing and equity alliance and agreement with Contender Partners LLC, formed by leading entertainment companies Mark Burnett Productions and DreamWorks Television, involving the 'The Contender 2,' the boxing-based reality television show.
'The Contender 2,' is produced by Mark Burnett Productions (producers of Survivor and The Apprentice, among other hit shows) and DreamWorks Television (the studio launched by Steven Spielberg, Jeffrey Katzenberg and David Geffen). Sugar Ray Leonard will reprise his role in popular human drama. As part of the agreement, Everlast will be the series' exclusive supplier of equipment, active wear, T-shirts and shoes.
DreamWorks Television is a division of DreamWorks SKG which was founded in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen.
Everlast Worldwide Inc manufactures, markets and licenses sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name.
marketing@alchempro.com
