Under Armour signs series of distribution agreements
25 Jul '06
2 min read
Under Armour Inc, a leading developer, marketer and distributor of branded performance apparel, footwear and accessories, has signed a series of agreements with key international master agents and distributors to manage the distribution of Under Armour products on a global level.
These strategic partnerships are designed to service local retailers' demand for Under Armour products to help sustain Under Armour's continued growth throughout international territories.
The terms of each agreement provide for distribution rights of Under Armour in the following countries:
-- Equation Performance: France and Andorra -- Main Sport: Germany and Austria -- Sportbox SRL: Italy -- Fiddes Enterprises: Australia/Pacific Islands -- SGA Vanneste: Belgium, Luxembourg and the Netherlands --MnO International: Sweden, Finland, Norway, Denmark, Iceland, Estonia, Lithuania, and Latvia
"Under Armour's international expansion is a key component of our long-term growth strategy for the brand," said Ryan Wood, President of Under Armour Europe B.V. "By partnering with these key distributors and master agents, we are confident that Under Armour will continue to further its position as a world leader within the premium sporting goods industry."
Under Armour is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products.
marketing@alchempro.com
