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Archies jewelry stores in Pune

26 Jul '06
1 min read

Archies is opening two stores in the city under the brand 'Stupid cupid' fashion jewelry located inside an existing outlet in Pune.

Archies the Rs85 crore greeting cards and gifts manufacturer has seven stores of fashion jewelry across India.

They have attained 45 percent boost in revenues, overtaking the cards market for the first time, due to boom of e-cards, SMSes and gifts market.

Youth have always been their foremost customers but of late the middle age group has also emerged as latest customer group for them.

Fashion accessories category for both men and women are the fastest growing in their stores.

It has 500 franchisees in 139 cities across India, UAE, Bahrain, Sri Lanka and Nepal.

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