New survey by lucy finds activewear is apparel of choice for many women
31 Jul '06
4 min read
"There's no question that activewear has become a wardrobe staple and we're proud to provide women with great products and unique experiences to inspire her active life," said Mike Edwards, President and CEO, lucy. "Positive energy is what we hope all lucy customers get from our stores and online site and given these survey results, we know this is exactly what they need from us."
lucy, started in 1999, was one of the first specialty women's retail companies and carries an array of styles each season classified into four categories: active, energy, balance and essentials. Product highlights include pants in various lengths, signature lucy tanks/camis, short and long sleeve tops, jackets, tops in lengths, graphic tees, maternity items and athletic bras.
Moms on the Move
Anyone who's spent time with young children can testify to how important comfortable, moveable clothes are. Activewear is a natural fit for busy moms and moms-to-be who value apparel that moves with every twist and turn.
-- Mothers are 26 percent more likely than women without children to regularly choose activewear as they tackle essential errands involved with managing today's busy family.
-- 39 percent of mothers feel the most important performance feature of activewear is flexibility and the ability to move with their body.
Prime Real Estate
With a significant shift in the popularity of activewear among women, prime closet real estate is also experiencing changes. According to the survey results, activewear has gained ground over the years and has recently surpassed other styles of clothing in the battle for closet space.
marketing@alchempro.com
