Avon partners with Derek Jeter to introduce a signature men's fragrance
01 Aug '06
3 min read
A two-time Gold Glove Award recipient and a seven-time All-Star, Jeter has truly demonstrated impressive statistics on the field. Off the field, he has been working closely with Avon, dedicating the same passion and commitment to 'hitting a home run' in the men's fragrance industry. His commitment to success and perfection will be evident in Driven.
"I have been very involved with creating this fragrance -- everything from the blend of scents to the design of the bottle and logo," Jeter said. "I did have some help, however. Because women buy a large percentage of the men's grooming products sold in the US, I asked my mother Dot and sister Sharlee to be part of the project. I wanted to make sure the final product was something men would like to wear -- and that women would want them to wear."
The fragrance, a Fresh Fougere, is a blend of chilled grapefruit, clean oak moss and spice. It will be housed in a sleek blue bottle with a silver cap, which will feature the fragrance name.
Avon, the company for women, is a leading global beauty company, with over $8 billion in annual revenue.
marketing@alchempro.com
