The Rajkot Chamber of Commerce and Industries will shortly portray a blue-print, for a business model wherein all stores of the same street are brought under one umbrella to take on the might of retail giants Reliance and Pantaloon.
Small retailers have stimulated to the need to shape up or be shipped out as the arrival of retail giants resulted in many purchasers parting them.
All stores in this replica will have a unique single identity and buyers would be given freebies and discounts on purchases from any shop.
About 200 large stores will jointly source goods, have common below-the-line activities and a single identity through designs and color schemes for all stores on the street.
It could be the first-of-its-kind of brand strategy in India, wherein small and unorganized retailers in Rajkot come under a single umbrella brand.
marketing@alchempro.com
