Lyric Jeans to utilize 'Heart' songs in collection
07 Aug '06
2 min read
Lyric Jeans Inc, a cutting-edge premium clothing company, announced a licensing deal with Universal Music Publishing Group (UMPG) for the songs of legendary musicians/songwriters Ann and Nancy Wilson of Heart.
The company plans to use songs like "Barracuda," "Crazy on You" and "Magic Man" as inspiration for several pieces in its denim collection.
Lyric Jeans is a music driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design.
With the vision of fusing the world of music with fashion, Lyric Jeans employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.
"Heart's songs have touched so many people for so many years and we're excited to be able to bring their words to life through fashion," said Hanna Rochelle Schmieder, President of Lyric Jeans.
Heather Brown, Senior Director, Marketing & Communications, Universal Music Publishing Group, commented, "Ann and Nancy Wilson are synonymous with great songs. We are proud to seek out creative opportunities for our artists and songwriters and believe lyric merchandising is the next logical step in bringing new merchandising revenues to our artists.
This program will utilize Ann and Nancy Wilson's expansive music publishing song catalogs in collaboration with Lyric Jeans, and their hand-selected team of designers, to interpret the artistic vision and lyrics of Heart in a way that tells their story through their own songwriting and lyrics."
marketing@alchempro.com
