Under Armour becomes an authorized NFL footwear supplier
08 Aug '06
3 min read
The National Football League has named Under Armour Inc, an authorized supplier of footwear, it was announced today.
The designation, part of a multi-year agreement that also includes advertising and marketing commitments with NFL Network, NFL.com and the NFL's broadcast partners, enables Under Armour to supply NFL players with branded footwear for use during games. In addition, the company may use NFL and club logos to promote its footwear products.
Under Armour joins Reebok and Nike as authorized footwear suppliers of the NFL. NFL players may wear any brand of footwear during games, but must tape over company logos if the shoes are not provided by authorized NFL footwear suppliers.
"We are pleased to add Under Armour to the select group of companies that have on-field rights with the NFL," said Roger Goodell, the NFL's Executive Vice President and Chief Operating Officer. "We look forward to working with Under Armour, which is an exciting, fast growing company with a strong history in football."
"This is a partnership that will officially bring Under Armour's superior technology to the prestigious main stage that is the National Football League," said Under Armour Chairman, CEO and President, Kevin Plank.
"This is the pinnacle of on-field authenticity and the partnership helps accomplish our mission to deliver the very best performance products to all levels of athletes. Now we have an official presence on Sundays with the best players in the world to complement the scores of student athletes wearing our products on Saturdays and under the Friday night lights," he added.
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