Iconix Brand Group declares new Bongo jeanswear licensee
14 Aug '06
2 min read
Founded in 1982 and acquired by the Company in 1998, BONGO has expanded from a denim driven brand into a well-known junior lifestyle brand with a variety of product categories including: footwear, tops, watches, handbags, outerwear, swimwear, jewelry, socks, and children's apparel.
Celebrity spokespeople for the Bongo brand have included Liv Tyler, Rachel Bilson, Nicole Richie and the stars of the MTV reality show, Laguna Beach.
Iconix Brand Group Inc owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S , BONGO , BADGLEY MISCHKA , JOE BOXER RAMPAGE and MUDD .
The Company licenses it brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market. Iconix, through its in-house advertising agency, advertises and markets its brands to continually drive greater consumer awareness and loyalty.
marketing@alchempro.com
