Cartier, the Paris-based supplier of high-end jewelry and watches has been in business since 1847.
Richemont, the Swiss-based luxury corporation that owns the Paris-based house, applauds about Cartier strength as a key driver in Richemont's overall increase of 15 percent in jewelry sales and 22 percent in watch sales last year.
Company is planning to enter new markets such as China and Russia to increase its business.
Cartier went through a rough patch during the recent global economic slump and the post-September 11 downturn.
It has rebounded nicely, due to strong global expansion and the success of new products such as Caresse d'Orchidées, a line of diamond-encrusted rings and necklaces introduced last year.
Last year, Cartier had opened a dozen new stores, bringing its worldwide total to 236.
Cartier had been sponsoring cultural events for expansion in new markets.
It had organized exhibits of Cartier jewelry at a Shanghai museum and Cartier watches at Beijing's Forbidden City while displaying a carved-ice model of its flagship Paris store at an ice festival in the Chinese city of Harbin.
Several of such exhibitions and cultural events on festive occasions have been creating important significance for the brand.
marketing@alchempro.com
