House of Taylor Jewelry reports Q2 loss despite higher sales
21 Aug '06
4 min read
"We believe House of Taylor Jewelry is uniquely positioned to provide jewelry retailers with a competitive advantage to help them gain local market share. Through the use of our newly developed marketing materials and store displays, including licensed images; independent jewelers can now capitalize on the powerful consumer awareness of Elizabeth Taylor and Kathy Ireland."
Abramov said House of Taylor Jewelry currently has relationships with nearly 135 independent retail organizations representing approx. 175 retail doors in major US markets and abroad. It also has added new relationships with major suppliers to ensure a robust inventory which currently includes more than 600 newly designed jewelry pieces ranging from entry level to premium and couture.
The company's product expansion focused on diamond basics, loose diamonds, exclusive Elizabeth one-of-a- kind jewels and new Kathy Ireland Jewelry bridal and fashion collections. A select group of Elizabeth items will be featured in a series of upcoming Christie's Auctions beginning this fall.
Led by an expanded management team, which now includes a vice president of operations and vice president of sales and merchandising, House of Taylor Jewelry has recruited and trained an experienced, seven-person sales force that is calling on independent retailers in key US cities.
"These representatives bring to House of Taylor Jewelry deep industry knowledge and established relationships with retailers," said Abramov. "The company also recently completed product packaging, retail point-of-purchase displays and co-op advertising programs for all three of our brands."
marketing@alchempro.com
