Road expands nationally with the launch of four new stores
21 Aug '06
3 min read
The Road collection includes denim with unique treatments; pants fabricated from non-denim fabrics such as distinctive luxury twill, tencel, corduroy, and special fabric rinses that create a soft and luxurious feel and coloration.
Road shirts include wovens and knits featuring distinctive designs, extensive detailing of pockets and trims, and elegant finishing processes that create extremely comfortable and handsome fabrics. Sweaters include textured materials that utilize special mélange yarns and finishes. Road's Fashion Outerwear was conceived and designed as distinctive fashion that can be worn indoors and out.
The Road stores' architecture & interior design is inspired by the Road Collection's 'Neo-Classic' style. A combination of rich woods, brushed stainless steel and rich colors all serve to create a stunning modern/classic ambiance.
Road is a new Neo-Classic menswear collection and the latest brand to join Shah Safari Inc's family of international brands. Brothers Raj and Akhil Shah founded Shah Safari in 1975.
Shah Safari is internationally recognized for its leadership in designing, sourcing, and marketing innovative apparel. Other successful Shah Safari brands include INTERNATIONAL NEWS, MECCA, RAW EDGE, PUNCH, ALPHANUMERIC, A. TIZIANO, ETIENNE OZEKI, BLUE GURU.
Road will continue its retail expansion in 2007 with several additional stores opening across the United States.
marketing@alchempro.com
