Russell Athletic's mobile marketing tour ready to hit road
22 Aug '06
3 min read
The touring vehicle will feature new products on display inside and outside of the vehicle. Highlights will include Russell Athletic's latest innovation in fabric technology, Dri-Power Fleece. Dri-Power Fleece integrates moisture management technology with fleece to keep athletes drier and more comfortable. It is another way Russell Athletic provides top-quality products for athletes at every level and strengthens its reputation as the everyday performance brand.
Additionally, the tour vehicle will incorporate the history of the company from the beginnings in 1902 to the introduction of fleece sweatshirts and woven athletic uniforms.
The Russell Manufacturing Company was founded by Benjamin Russell in Alexander City, Ala. In the early years, everything from undergarments to pajamas was manufactured at the Russell plants. In 1938, Russell began production of its signature athletic apparel.
The Russell Athletic Everyday Performance Tour will conclude in November at the Bayou Classic in New Orleans. Other stops are rivalry matchups in Columbia, S.C.; Dallas, TX; Starkville, MS and Fayetteville, N.C.
Russell Corporation is a leading branded athletic and sporting goods company marketing athletic apparel, uniforms, footwear and equipment for a variety of sports, outdoor and fitness activities.
marketing@alchempro.com
