And access to exclusive VMA events, including appearing on MTV and being a special guest at the MTV Video Music Awards where they will report on the parties, exclusive rehearsals, red carpet action and have a video diary of their experience posted on MTV Overdrive. JCPenney will feature highlights of the MTV "Insider" contest during the red carpet pre-show.
"The ongoing JCPenney and MTV partnership is a co-branded effort to authentically reach youth," said Tim Rosta, MTV's senior vice president of integrated marketing. "By pulling out all the stops this year with an online, on-air, radio, on the ground and in-store campaign, JCPenney's approach is a perfect fit to reach our audience, who experiences entertainment on multiple platforms."
Hosted by Jack Black, the MTV Video Music Awards will air live on Thursday, Aug. 31, at 8 p.m. ET and feature a line up of performances including Beyonce, Justin Timberlake, T.I., Panic! At the Disco, Ludacris, The Killers and more.
J. C. Penney Corporation Inc, the wholly owned operating subsidiary of J. C. Penney Company, Inc., is one of America's largest department store, catalog, and e-commerce retailers, employing approximately 151,000 associates.
As of July 29, 2006, J. C. Penney Corporation Inc operated 1,021 JCPenney department stores throughout the United States and Puerto Rico. JCPenney is the nation's largest catalog merchant of general merchandise, and jcp.com is one of the largest apparel and home furnishings sites on the Internet.
J. C. Penney Corporation Inc
marketing@alchempro.com
