Iconix Brand Group seals acquisition of London Fog Brand
29 Aug '06
2 min read
Iconix Brand Group Inc owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S, BONGO, BADGLEY MISCHKA, JOE BOXER, RAMPAGE, MUDD and LONDON FOG.
The Company has also signed a definitive agreement to purchase the brand MOSSIMO which is anticipated to close in September of this year.
The Company licenses it brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market.
Iconix, through its in-house advertising agency, advertises and markets its brands to drive consumer awareness and loyalty.
marketing@alchempro.com
