New Balance India's sales and marketing Director, B D Nathani has informed that the company which has chosen Royal Sporting House as its licensee is scheduled to enter Kerala market soon.
The company, which is into manufacturing top quality athletic footwear and apparel intends to capture the Indian market with the help of tie-up with Royal Sporting House and using its distribution network.
Capturing 10 percent of Indian market share in the next three years is company's target and to achieve it, company plans to introduce its range through aggressive distribution network.
New Balance India intends to enter at least 150 multi brand outlets within six months apart from opening three exclusive outlets in south in the same period.
marketing@alchempro.com
