VF Corp forms new team to drive international growth
01 Sep '06
3 min read
VF Corporation, a global leader in branded lifestyle apparel, announced the formation of a new international leadership team as part of an ongoing growth initiative to enter new markets and accelerate revenue growth throughout Europe, the Middle East, Africa and Asia.
"VF's transformation to a growing, global lifestyle brand company is well underway and working, and international expansion is a key component of this transformation," said VF Corporation President and Chief Operating Officer Eric Wiseman.
"Over the past five years, VF's international business has grown from 19 percent of total revenue to 25 percent, or $1.6 billion. Given the expansion potential for our brands globally, we now expect that international revenues could account for 30 percent of total revenues in three to five years."
"Our new organization structure, combined with our portfolio of powerful brands, will enhance our focus and better align resources to achieve this growth."
Wiseman announced that Karl Heinz Salzburger will lead VF's international team as President of Europe, Middle East, Africa (EMEA) and Asia, a new position. Since 2001, Salzburger, 49, has served as President of VF's Outdoor - International Coalition with responsibility for the international businesses of The North Face, Vans, Kipling, JanSport, Reef, Napapijri, Eastpak and Nautica brands.
Prior to that, he served as President of The North Face and Chief Executive Officer of The North Face, Europe. Prior to joining VF in 1997, he was with Benetton Sportsystem S.p.A., where he served as President, Nordica Group and President, BSS Subsidiaries.
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