Parlux Fragrances appoints GLMAC for non-core products
07 Sep '06
1 min read
Parlux Fragrances Inc announced that it had engaged GLMAC to assist in the sale of certain non-core product lines. GLMAC was the intermediary for the recently announced letter of intent to sell the PERRY ELLIS fragrance business.
Ilia Lekach, Chairman and CEO of Parlux, said, "We continue to pursue new fragrance licenses and to concentrate our efforts on our fast-growing fragrance properties."
"We currently have a number of product lines that have been successful but do not have the upside as other potential opportunities available to us. We expect the sale of the non-core licenses will be cash- flow positive and provide funding for potential new fragrance ventures."
Parlux Fragrances Inc is a manufacturer and international distributor of prestige products. It holds licenses for Paris Hilton fragrances, watches, cosmetics, sunglasses, handbags and other small leather accessories in addition to licenses to manufacture and distribute the designer fragrance brands of Perry Ellis, GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills.
GLMAC's Managing Director, Lucien Lallouz, has provided valuable assistance to Parlux in the past in securing the GUESS?, Paris Hilton and Maria Sharapova licenses.
marketing@alchempro.com
