While Fashion Week is in full swing this week to unveil the Spring '07 Collections, style-conscious shoppers can strut the streets in the latest fall trends for less from Payless.
The addition of a pair of sleek tall metallic boots or a swanky quilted structured bag, all from Payless' fall collection has the power to transform a wardrobe from bland to brilliant, affordably.
Payless ShoeSource is rocking the world of fashion with its new mission to democratize fashion and design in the footwear and accessory category by bringing the latest and greatest styles to consumers at a great price.
The company is making lots of changes including revamping its brand image, redesigning its stores, and launching Designer Collections such as Abaete for Payless through its alliance with New York-based fashion designer Laura Poretzky.
According to Payless, the fall Abaete for Payless collection, which hit the runway at Fashion Week in Feb., is available in select stores and Payless.com now and the Abaete for Payless Spring '07 Collection hits the runway today here at Fashion Week.
"Our commitment to providing the latest accessory trends has come to life in our fall collection, which delivers fun fashion possibilities for women across America," said Matt Rubel, Chief Executive Officer for Payless, the nation's leading specialty footwear retailer.
"Accessorizing is the single most important way to upgrade a look, and at Payless, women can have fun and experiment with the latest trends without spending a lot of money."
marketing@alchempro.com
