American Eagle Outfitters (AE) and The CW Television Network announced that aerie by American Eagle will break into Tuesday night primetime on The CW during Gilmore Girls and Veronica Mars. aerie by American Eagle is a new line of intimates and dormwear designed for girls 15 to 25 years of age.
In the first partnership of its kind, American Eagle Outfitters will produce a series of 30-second interstitial episodes in which six real-life aerie customers take inspiration from the shows' themes, and discuss how they relate to and impact their own lives. Additionally, the segments will chronicle the actual experiences, dreams and emotions of these six girls throughout the season.
The aerie girls will also discuss Veronica Mars and Gilmore Girls plot lines and character development each week.
Customers will be able to visit http://www.aerie.com for "aerie Tuesdays on The CW" exclusive content and activities, including weekly trivia contests in which winners receive AE shopping sprees, or even the chance to make a cameo appearance on one of the shows.
"American Eagle selected Gilmore Girls and Veronica Mars because we believe they are among the most intriguing, well-written shows on television, as well as being provocative and inspirational for aerie girls everywhere," said Kathy Savitt, Chief Marketing Officer of American Eagle Outfitters. "We're delighted to partner with The CW to develop this fresh and innovative way to introduce the aerie brand to Veronica Mars and Gilmore Girls fans."
marketing@alchempro.com
