Wolverine updates its website for customer benefit
19 Sep '06
2 min read
"We wanted to make the Wolverine Web site a great resource for our consumers," said Mike Donabauer, Vice President of Global Marketing, Wolverine Footwear Group. "Now they will be able to easily research Wolverine technologies, see the latest styles and find a nearby retailer."
Hanson Dodge Creative, leading design and interactive consultants known for their expertise in the active lifestyle category, created the new site. "The new design helps drive home the Wolverine brand by offering users a more dynamic Web experience," said Ken Hanson, HD senior partner and Chief Creative Officer.
"The site's clean, technically advanced and innovative architecture gives consumers the ability to fully explore Wolverine's extensive range of merchandise and understand the features and benefits of the brand's more complex products."
marketing@alchempro.com
