Juicy Couture brand in Asia thru Liz Claiborne distribution plan
19 Sep '06
3 min read
Juicy Couture announced an agreement with the Lane Crawford Joyce Group for exclusive distribution rights to the Juicy Couture brand in China, Taiwan, Hong Kong, Macau, Singapore, Thailand, Malaysia and Indonesia.
The Lane Crawford Joyce Group is Asia's premiere international brand group, representing luxury and fashion brands through a network of distribution, retailing and franchising. The partnership is effective immediately.
The Lane Crawford Joyce Group will work closely with Juicy Couture to strategically position and expand the brand's presence in the region. Over the first four years of the agreement, 24 Juicy Couture free-standing retail stores will be opened, along with 23 shop-in-shops, with the majority of the presence focused in Greater China (36 doors across the Mainland, Taiwan and Hong Kong). Juicy Couture was acquired by Liz Claiborne Inc in 2003.
Commenting on the announcement, Gela Taylor, co-president of Juicy Couture, said: "Limiting Juicy Couture's wholesale distribution in the U.S. has always been a key element of our long-term growth strategy, and Juicy has prospered under very select, very exclusive distribution."
"We expect a substantial portion of the future growth for the brand to come from international expansion as well as accessories, brand extensions, licensing and a focus on specialty retail in the U.S. We are thrilled to partner with Bonnie Brooks and her team to bring our Juicy world to Asia."
Trudy Sullivan, president of Liz Claiborne Inc, added: "International expansion is a key element of our growth plan for Liz Claiborne, and moving into China/Asia is an important component. The Lane Crawford Joyce Group was one of the first firms to enter the China market in 1992 and has a long history working with luxury brands in the region. We anticipate they will be an invaluable partner as we introduce one of our most visible brands into the region."
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