Buchman to launch distinctive line for QVC on Sept 23
21 Sep '06
2 min read
Fashion designer Dana Buchman has revolutionized the modern woman's wardrobe over the past two decades, creating timeless pieces that can be worn from the office straight into the weekend. Now Buchman is launching a distinctive line especially for QVC, slated to debut on September 23 at 3 p.m. (ET).
The Diva by Dana Buchman collection features a variety of versatile pieces that take a fresh approach to everyday dressing. From jeans to tailored jackets in warm color tones and prints, Diva by Dana Buchman offers wardrobe essentials to suit a plethora of women and their individual fashion needs.
“It's always a thrill to be in the fitting room with my customers across the country,” says Dana Buchman. “Now I get to bring an exclusive collection into their living rooms! This will be exciting and fun!”
Key items in the Diva by Dana Buchmanline include a leopard print knit jacket with suede trim and notch collar, a silk chiffon carwash skirt, and a fluid matte jersey tunic with elongated side slits and adjustable retro belt.
Buchman, a board member of the prestigious Council of Fashion Designers of America, designed this classic and casual blend to represent how today's woman approaches fashion.
“QVC is proud to add Dana Buchman to our designer repertoire,” says Annette Repasch, QVC Vice President of fashion merchandising.
“Dana designs for real women and her unique eye for both cutting-edge trends and classics has made her an authority in the fashion world. We are confident our customers will be inspired by Dana's personal story and entrepreneurial beginnings and fall in love with this special collection.”
marketing@alchempro.com
