Nike is continuing to expand Nike+ product offerings, add functionality on nikeplus.com and create original sport music content in the Nike Sport Music section of the iTunes Store. In October, Nike+ also is launching in more markets in Europe, including France, Spain, Italy, Germany and The Netherlands, as well as Japan and Australia.
Nike currently offers 12 styles of Nike+ enabled footwear, with more to come. New functionality on nikeplus.com will include a route finder so runners can easily map and share their favorite running routes.
Nike+ original sport music workout content has proven extremely popular. "Drive: Nike+ Original Run" by The Crystal Method, which was introduced with the launch of Nike+, quickly became one of the top electronic downloads at the iTunes Store.
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