Adidas partners with Hot Wheels to produce kids shoes
04 Oct '06
1 min read
An exclusive range of action inspired shoes for boys in the age group of 4-10 has been launched as part of adidas' latest drive to cater for kids in the Middle East.
This unique collaboration combining adidas performance footwear with the soul of Hot Wheels cars, bring together two of the world's best known brands.
The IceRacer, MudRunner and StreetRacer are the initial collection of three vehicle inspired shoes, which combine the strength of adidas performance and footwear design with the brand essence of Hot Wheels – speed, power and performance.
Boys of this age group have been desperately looking for shoes that they can really claim as their own and this new range fits the bill perfectly. For them, these shoes are fun and sporty and really reflect the passions of an active, adventurous youngster.
To their delight, these Hot Wheels promotional vehicles are free with the purchase of each pair of the adidas shoes. The collection with sizes ranging from 23 to 27.5 European will be available at a retail stores.
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