J. C. Penney Company, Inc. and Liz Claiborne Inc. announce the launch of Liz & Co. for women and CONCEPTS by Claiborne for men to be sold exclusively at JCPenney. The new lines, designed for the casual needs of JCPenney's customers, will launch in JCPenney stores and online at jcp.com in spring 2007.
Targeting JCPenney's traditional female customer, Liz & Co. features a range of refined casual, versatile sportswear, along with handbags and fashion jewelry and accessories. The CONCEPTS by Claiborne line will also feature casual sportswear as well as a collection of suits, suit separates, dress pants, dress shirts, neckwear, belts and outerwear, targeting JCPenney's modern male customer.
“As we continue to refine our merchandise assortments, we see a big opportunity to further expand our traditional and modern lifestyle segments,” said Ken Hicks, JCPenney president and chief merchandising officer. “Liz & Co. and CONCEPTS by Claiborne reflect the quality and value our customers have come to expect from JCPenney and will further reinforce us as a key shopping destination for exclusive and private brands.”
Trudy Sullivan, president of Liz Claiborne Inc., commented: “The core of our business strategy at Liz Claiborne Inc. is to offer a diverse portfolio of quality brands that meets the widest range of consumers' fashion needs. The new Liz & Co. and CONCEPTS by Claiborne lines are designed to address the style and value preferences of JCPenney customers, and as such, they will be complete lifestyle offerings of refined casual styles in a wide range of merchandise including apparel, accessories and jewelry, all priced approximately 20 percent to 30 percent lower than our Liz Claiborne and Claiborne lines.”
J. C. Penney Company, Inc
marketing@alchempro.com
