Sub-Urban to tap Hispanic markets thru One Stop Culture
09 Oct '06
3 min read
“Addressing this market is an important component of Sub-Urban's multi-brand and multi-cultural business mission, and we're extremely excited by this success with One Stop Culture, one of the leading pacemakers in the Hispanic urban fashion market.”
“This order is another major validation of our business strategy as we continue to see the success of our aggressive marketing and select vendor relationships,” Mr. Shortal added. “We believe this is another step closer to achieving brand recognition with today's most influential consumers."
As the newest brand in the Sub-Urban portfolio, Mash Culture Lab retains the cutting-edge design and appeal of Sub-Urban's WHITEBOY brand including the signature rooster logo, yet targets an even broader market share.
The brand concept represents today's most significant cultural youth movement, derived from a multitude of technological innovations that allow today's youth to combine previously disparate cultural movements like Hip Hop and Rock to create unique sounds, videos, automobiles and even customized clothing.
Sub-Urban primarily targets the demographic of 13 to 29-year-old consumers, comprising an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by urban and music culture.
marketing@alchempro.com
